Trusted by teams across government, enterprise and mobility
Most brands don’t break at launch.
They break in use.
Every team, vendor and agency interprets the brand a little differently. A year later, it looks like five different companies.
One brand, six touchpoints
Before: six touchpoints, six brands
- Colours in use
- 11
- Typefaces
- 6
- Versions of the logo
- 5
Illustrative example with a fictional brand.
Off-brand work adds up.
Every presentation, post and page someone fixes by hand is time a clear brand system would have saved.
It also shows up as diluted recognition, slower launches and agencies starting from scratch every time.
Brands people recognise.
Identity and brand systems for national programmes and established names in the UAE.
The Orbi Execution System
Strategy first, then identity, then a system your teams can actually use. Tap a stage to see what happens.
Audit & Understand
We review your current brand, how it’s used today and what leadership wants it to stand for.
- You get
- A clear view of what to keep and what to fix
- From your team
- Access to brand assets and a kickoff workshop
Every project starts with stage 1.
Book a 30-minute brand callFrequently asked questions
What clients usually ask before we start.
What’s included in a brand identity project?
Strategy and positioning, the visual identity (logo, colour, typography, imagery and motion) and guidelines your teams and partners can follow. The exact scope is agreed in the proposal.
We already have a logo. Can you refresh it instead of starting over?
Yes. Many projects keep what people already recognise and fix what isn’t working, so you protect the equity you’ve built.
Do you design Arabic brand identities?
Yes. We design English and Arabic identities together, so both versions feel like the same brand.
How do we roll out the new brand?
You get guidelines, templates and design tokens for developers. We can also apply the brand to your website and digital products ourselves.
How much does branding cost?
It’s quoted on scope: the depth of strategy work, the number of touchpoints and whether rollout is included. You get a clear proposal after one call.
How long does it take?
It depends on scope and approvals. We agree the timeline before we start and share work at every stage.
